For this project, I developed a visual identity that reflects the playful modularity of the product. Mixing bold type with delicate details, warm neutrals with pops of candy color. From digital assets to packaging, each piece was designed to feel collectible, expressive, and effortlessly customizable — just like the hoops themselves.
Designed to dazzle, this custom charm hoops packaging is as enchanting as the jewelry it holds. A split-level structure puts the spotlight on your hoops up top, while the lower deck unveils a single, shimmering charm—like a secret spell waiting to be cast.
Both tiers gleam with luxurious gold foil accents and pearlescent paper, adding just the right amount of magic. The lid is wrapped in a custom Northern Lights-esque gradient that matches the interior upper insert, while the bottom of the box is a gorgeous cream that matches the lower insert respectively.
For Halloween, we conjured up something extra special: a limited-edition box cloaked in a moody midnight sky, ghostly glints of foil, and subtle washes of orange light illuminate the print. It’s a treat worth keeping, no tricks about it.
