For this project, I developed a visual identity that reflects the playful modularity of the product. Mixing bold type with delicate details, warm neutrals with pops of candy color. From digital assets to packaging, each piece was designed to feel collectible, expressive, and effortlessly customizable — just like the hoops themselves.
01. web page
02. collateral
03. packaging
A split-level structure puts the spotlight on the pairs of hoops up top, while the lower deck stores a collection of three sets various gemstone charms.
Both tiers are accented by gold foil text and pearlescent paper. The lid is wrapped in a custom Northern Lights-esque gradient that matches the interior upper insert, while the bottom of the box is a creamy off-white that matches the lower insert respectively.
For Halloween, I conjured up something extra special: a limited-edition box cloaked in a moody midnight sky with subtle washes of orange light illuminating the print.
