I designed Luna Norte’s Mediterra Collection with inspiration drawn from the vibrancy of Mediterranean travel and cuisine. The fish motifs at the heart of the collection informed an ocean-blue palette, while typefaces were selected to echo the character of regional restaurant signage. Photography emphasized the connection to food and culture, creating a visual identity that felt both transportive and rooted in place.
on the menu.
Wholesalers were introduced to the collection via mailers that further pushed the connection between fashion, culture, and cuisine, presenting itself in the form of a menu.
