tal cual coffee

all design works | luna norte | freelance

#talcual_coffee
With this project, I aimed to create a brand that was sustainable and culturally relevant to its place of origin, Venezuela. The Venezuelan coffee industry has essentially been eradicated due to the export ban put in place, and I wanted this product to act as a support for Venezuelan farmers and education for American consumers. The milk carton shape is in reference to the “lost” coffee bean industry in the country.

#talcual_coffee_dielines