The Wedding Shop
I created branding centered on simple elegance. Pairing traditional script typefaces with a more modern sans serifs, overlayed atop bright imagery with subtle pops of color.
Brochures were developed to act as collateral at wholesale trade shows.
I worked alongside the jewelry designer to curate different bridal styles for the ease of customer shopability. These curated collections served Beachy, Bohemian Bliss, Timeless Elegance, Unapologetically Unique, and Minimalist Chic brides.
* Photography shot by Luna Norte’s in-house photographer, Christine